Your story is your greatest marketing asset.
Crafting a brand that’s as authentic as the work you do.
We help trades leaders create authentic, strategic personal brands that grow trust, visibility, and opportunity.
Trusted By
Personal Branding for Trades Leaders
You’ve built a business you’re proud of.
Now it’s time to build a brand people trust—and remember.
At Kee Hart Marketing, we help trades business owners and industry leaders turn their personal stories into powerful branding assets.
Because today, people don’t just hire companies—they hire the people behind them.
Building a personal brand isn’t about bragging.
It’s about showing up, standing out, and scaling your impact.
You’ve built a business you’re proud of.
Now it’s time to build a brand people trust—and remember.
At Kee Hart Marketing, we help trades business owners and industry leaders turn their personal stories into powerful branding assets.
Because today, people don’t just hire companies—they hire the people behind them.
Building a personal brand isn’t about bragging.
It’s about showing up, standing out, and scaling your impact.
The Problem
Why Your Personal Brand Matters More Than Ever
If you’re invisible online—or if your brand feels disconnected—you’re leaving opportunities (and impact) on the table.
Without a personal brand:
You blend in with competitors who feel more “known”.
Your recruiting efforts are harder.
Your business depends only on paid marketing, with no organic momentum.
Your story—the thing that makes you different—gets lost.
The good news? You already have everything you need to build a brand that stands out. You just need a strategy to bring it to life.
The Plan: Build Your Personal Brand Using the 3S Framework
We guide trades leaders through the same proven 3S Framework that’s built some of the most trusted brands in the industry:
01
show up
Build your presence with authentic, relatable content.
This is where you connect on a human level—through daily routines, passions, lessons learned, and community involvement.
50% of your content is about showing who you are — because people trust people they feel they know.
02
stand out
Establish yourself as the expert.
Share your knowledge, your insights, and the experiences that position you as a trusted leader in your community and your industry.
30% of your content is about showing what you know — with educational tips, thought leadership, and real value.
03
scale
Subtly align your content with your business goals.
Share wins, client success stories, behind-the-scenes moments, and subtle reminders of what your company offers—without being overly salesy.
20% of your content is about keeping your services top of mind — without feeling like a walking billboard.
No fluff. No guesswork. Just a clear path that builds momentum—and a brand people trust.
What a Great Personal Branding Does for Trades Leaders
Builds immediate trust and emotional connection with your market
Makes you more memorable than competitors who only post about services
Shortens the buying cycle—people who feel connected to you need fewer touchpoints to choose you
Attracts top talent—people want to work for leaders they admire and trust
Strengthens your leadership presence in your industry and community
Future-proofs your influence—opening doors beyond just your current role or business
Why Personal Branding Strengthens Everything You’re Already Doing
A strong personal brand doesn’t replace your marketing—it makes everything you’re already doing work better:
Your branded search traffic increases (people Google your name directly)
Your ads convert faster (people recognize and trust you)
Your social content gets more engagement (because people feel like they know you)
Your recruiting improves (you attract people aligned with your mission and values)
When people trust the person behind the business, marketing gets easier, sales get faster, and growth feels natural.
social media impact
REAL PEOPLE. REAL RESULTS.
How We Help You Build a Strong Personal Brand
Today’s platforms reward real, engaging, video-driven content. We build your strategy for how people actually consume content now—not for how it worked five years ago. That means:
Personal content strategy based on your strengths, passions, and market
Content calendar and guidance for "Show Up, Stand Out, Scale" posting
Visual storytelling support (what to capture, how to capture it easily)
10 Things Lists and story prompts to fuel Stand Out content
Ongoing coaching and refinement as your brand grows
You don’t have to post your whole life.
You just have to show up intentionally—with a system that works
Personal Branding FAQ
How do you help me build my personal brand?
We don’t just hand you a content plan and hope you figure it out.
Our account managers spend time with you every week—getting to know your voice, understanding what’s happening in your world, and inspiring new ideas.
We pull from everything you’ve ever created—whether it’s social posts, blogs, podcasts, interviews, or just stories you’ve lived—to create a brand that feels like you.
Personal branding shouldn’t feel like a second job.
It should feel like an extension of who you already are.
I feel uncomfortable showing up. What if I'm not "social media famous" material?
You’re not alone—and honestly, you don’t need to be.
When you show up, you give others permission to do the same.
The world needs your story, your lessons, and your knowledge.
Your impact doesn’t come from being perfect—it comes from being real.
How much time does personal branding really take?
It’s an investment—but we make the process as comfortable and simple as possible.
You’ll need to get used to capturing small moments from your life (photos, videos, thoughts)—but we’ll guide you every step of the way so it never feels overwhelming.
Building a brand isn’t about doing more.
It’s about being more intentional with what you’re already doing.
Do I have to share everything about my life?
Absolutely not.
Building a personal brand isn’t about oversharing—it’s about sharing just enough to build real connection and trust.
We work with you to define your personal “lines”—what you want to share, what you want to keep private—and we honor them every step of the way.
You’re always in control.
I’m not even sure what kind of impact I want to make. Can you help with that?
Yes.
Part of our process is helping you figure that out.
Through conversation, reflection, and strategy sessions, we help you discover the impact you want to have—and how to align your content with it.
You don’t have to have all the answers.
You just have to be willing to start the conversation.
What’s the ROI of building a personal brand?
The return on a strong personal brand is massive—and it touches every part of your business:
- Your marketing becomes more effective (people recognize and trust you)
- Your recruiting gets easier (people want to work for leaders they admire)
- Your referral network grows naturally (people remember and recommend you)
- Your long-term opportunities expand (partnerships, speaking, leadership)
Trust drives action.
When people trust you, they trust the business you’ve built—and everything you do after that becomes easier.
Your Next Step
You’re already a leader.
Let’s make sure your online presence shows it.
Start building a personal brand that grows your business—and your legacy.