Book a call

LET'S WORK TOGETHER

BOOK A CALL

Case Studies

  • How Tuck & Howell Used Social Media to Fuel Their Expansion

How Tuck & Howell Used Social Media to Fuel Their Expansion

In September 2023, Tuck & Howell, a trusted HVAC company in Greenville, South Carolina, was ready to grow.

Project Detials

Client

Tuck & Howell

Category

Strategy

Deliverables

Community-first content
Educational video strategy
Personality-driven approach
Brand Awareness Ads
Omnipresent posting

Share

The challenge

In September 2023, Tuck & Howell, a trusted HVAC company in Greenville, South Carolina, was ready to grow.
 After completing a major rebrand, they were expanding into plumbing—but they faced a critical challenge:

  • How do you quickly build visibility for a new service line?
  • How do you educate the market and drive real engagement, fast?

They needed a partner who could help them show up, stand out, and grow without losing momentum.

The Plan

Tuck & Howell partnered with Kee Hart Marketing to launch a multimedia social media campaign designed to:

  • Increase local visibility for their new plumbing services
  • Improve engagement by at least 200%
  • Double their social media following across platforms
  • Support business growth for their new division

Our Strategy:

  • Created relatable, personality-driven content highlighting their team, community, and services
  • Produced educational videos like “A Day in the Life of a Plumber” to introduce their new trade to the community
  • Ran targeted $10/day paid ads to amplify reach, boost brand awareness, and drive local traffic
  • Leveraged a full platform mix: Facebook, Instagram, TikTok, YouTube Shorts, and LinkedIn

This wasn’t random posting. It was a clear, omnipresent strategy to make Tuck & Howell impossible to ignore.

The result

In just four months, the results spoke for themselves:

  • Follower Growth: Up 181% across platforms
  • Social Media Engagement: Up 2099%, with over 13,200 total engagements
  • Visibility: 292,910 impressions (appearing almost 300K times in newsfeeds)

And beyond the social metrics—the real business impact was even bigger:

  • Revenue Growth: From $5M in 2022 to $7.9M in 2023
  • Plumbing Division: Doubled in size and hired additional plumbers to meet demand

Why It Worked

We didn’t just post.
 We told their story, built emotional trust, and showed up where their customers already were—every single day.

Tuck & Howell didn’t just expand—they exploded into their market.

Our Gallery

Want to see how it looked?

Video Testimonial

want to be the next brand everyone talks about?

If you’re ready to build a brand that opens doors—to more jobs, more talent, and bigger opporunities—let’s get started.

Book a call