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Case Studies

  • How Over the Moon Turned Tune-Up Leads Into High-Value Sales

How Over the Moon Turned Tune-Up Leads Into High-Value Sales

Over the Moon HVAC & Electrical wanted more than just leads—they wanted the right leads.

Project Detials

Client

Over the Moon HVAC & Electrical

Category

Strategy

Deliverables

Educational, trust-driven
messaging
Video-first strategy
Smart automation
Revenue focused targeting

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The challenge

Over the Moon HVAC & Electrical wanted more than just leads—they wanted the right leads.

Their goal:

  • Educate homeowners on the importance of furnace maintenance
  • Drive bookings for their $59 Furnace Tune-Up Special
  • Convert low-cost maintenance leads into high-value system installations
  • Automate follow-up to ensure no lead went cold

They needed a strategy that not only filled the funnel—but maximized revenue on the backend.

The Plan

Kee Hart Marketing partnered with Over the Moon to launch a multi-layered campaign built to drive both leads and long-term revenue.

Our Strategy:

  • Ran a video ad campaign with:
    • Clear seasonal messaging
    • Strong $59 value proposition
    • 18-point safety inspection highlight
    • Trust-building customer reviews
    • Direct CTA driving lead form fills
  • Supported with engagement ads to boost brand awareness and credibility
  • Deployed an automated follow-up sequence (text + phone call) to convert leads efficiently
  • Focused on homeowners aged 35-65 in Brookfield, WI, targeting those most likely to need furnace service

Platforms: Meta (Facebook & Instagram), using native lead forms for seamless conversion.

The result

This campaign didn’t just drive bookings—it drove bottom-line growth:

  • 23 jobs booked
  • $27,339.95 total revenue generated
  • Average job value: $1,188.69
  • 9.1x return on ad spend (ROAS)
  • 138,048 reach with 12,394 video engagements at $0.01 per view
  • $3,003.54 total ad spend with $93.86 cost per lead

Biggest Success: Many low-cost tune-up leads converted into high-ticket system installs, driving significant additional ROI.

Why It Worked

Educational, trust-driven messaging: Built awareness and positioned Over the Moon as the expert—not just a deal-chaser.

Video-first strategy: High engagement + strong click-through led to quality leads.

Smart automation: Text + phone call follow-ups ensured leads didn’t slip through the cracks.

Revenue-focused targeting: Attracted homeowners likely to convert to higher-ticket services.

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