Women in HVACR
Impact
Live event posting
Activation content
Video and story strategy
Engagement and reposting
Women in HVACR (WHVACR) is a powerhouse organization supporting women in the trades.
But while their annual event was impactful for in-person attendees, their online presence didn’t match the energy in the room.
Past events relied heavily on pre-scheduled posts with little real-time engagement.
As a result:
In a time when conversations around women in skilled trades were gaining momentum, WHVACR knew they needed a better digital strategy to match their mission.
We focused on the platforms where WHVACR’s audience was already active:
Facebook, Instagram, LinkedIn, and TikTok.
It wasn’t just about posting more—it was about creating real, relatable, in-the-moment content that connected.
The results didn’t just meet expectations—they shattered them:
Platform Highlights:
Beyond the numbers, WHVACR’s community was buzzing—industry leaders, future members, and partners saw the impact of the event in real-time.
In short: we didn’t just document an event—we turned it into a digital movement.
If you’re ready to build a brand that opens doors—to more jobs, more talent, and bigger opporunities—let’s get started.
