Short videos build trust faster than any other type of content.
Short-Form Video That Gets Your Business Seen
We help trades businesses create simple, effective videos that boost visibility, drive engagement, and grow their brand
Scrolling is the new channel surfing—and if your brand isn’t showing up with video, you’re getting left behind.
Today, short-form video is the most powerful way to grab attention, build trust, and stay top of mind with homeowners.
But knowing you should post videos and actually creating videos that work are two very different things.
At Kee Hart Marketing, we help trades businesses like yours create simple, relatable short-form videos that drive real engagement—and real results.
You don’t have to go viral. You just have to show up the right way over and over again.
The Problem
No Time, No Content, No Strategy
You know video is important, but it feels overwhelming.
You don’t know what to film—or you don’t have the time to do it.
You’re stuck comparing yourself to companies who “seem better at it.”
The Plan
Our 3S Framework for Video That Works
At Kee Hart Marketing, we use our 3S Framework to guide your video content—so every post has a purpose and drives real momentum.
Show Up
Consistent, native content that keeps you top of mind.
Stand Out
Thoughtful, valuable posts that build authority and trust.
Scale
Organic content that fuels your ads, SEO, and branded search volume.
LET'S CREATE SOMETHING EXTRAORDINARY TOGETHER.
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What Great Short-Form Video Should Do for Your Business
01
Visibility
Grab attention in the first 3 seconds.
02
Trust
Make your brand more relatable, trustworthy, and memorable.
03
Efficiency
Showcase your team, your work, and your personality.
04
Culture
Get shared within your community (and beyond).
05
Loyalty
Support and improve your organic and paid social results.
Why Short-Form Video is the Smartest Investment You Can Make Right Now
- 1
Your branded search grows (people remember and Google your name).
- 2
Your cost per lead drops (your ads perform better when people recognize you).
- 3
Your company stands out in the feed—even against bigger competitors.
How We Do It at Kee Hart Marketing
Short-form video content calendars mapped to your business goals.
Topic lists and prompts tailored for plumbing, HVAC, and electrical services ie you and your team specifically .
Video editing (cuts, captions, trending sounds) optimized for each platform.
Best practices for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.
Ongoing coaching on how to capture content easily—even from your phone.
Short Form Video FAQ
Why is short-form video so important for trades businesses?
Short-form video is the fastest, most effective way to grab attention online today.
Platforms like Facebook, Instagram, TikTok, and YouTube prioritize video because it keeps people engaged longer—and businesses that use it stay top of mind.
Video helps your brand feel more real, relatable, and trustworthy, which leads to more calls, better hires, and stronger customer loyalty.
What counts as short-form video?
Short-form videos are typically under 60 seconds.
Think TikToks, Instagram Reels, Facebook Reels, and YouTube Shorts—quick, engaging clips that deliver value fast.
Some examples:
- Quick tips for homeowners
- Behind-the-scenes moments
- Meet the team videos
- Jobsite transformations
- Fun or trending sounds tied to your brand
Short, simple, authentic—that’s the magic formula.
How often should I post short-form videos?
Ideally, 2–3 short-form videos per week is a great goal.
More is even better—but quality and consistency matter more than pure volume.
(Pro Tip: We help you plan it out so you’re not scrambling for ideas every week.)
Do I need professional equipment to make short-form videos?
No!
Your smartphone is more than enough.
In fact, natural, real-world videos often perform better than polished commercials because they feel more authentic.
We guide you on how to capture great video easily—and we handle editing, captions, and optimizing it for the platform.
What types of short-form videos should I be creating?
We recommend a balance that matches our 3S Framework:
- Show Up Content: Fun, relatable, trend-based videos to get attention.
- Stand Out Content: Educational or thought-leadership clips that build trust.
- Scale Content: Offer-driven videos promoting services, seasonal specials, or key reasons to act now.
When you cover all three, you build visibility, authority, and leads over time.
Can short-form videos help with ads too?
Absolutely.
Short-form videos make some of the best paid ad creative because they stop the scroll, feel human, and drive faster decisions.
If you’re running brand awareness or lead generation ads, incorporating short-form videos into your campaigns can lower your ad costs and boost results.